Strangeloop Nabs $10 Million From Canadian Angels To Give Your Web & Mobile Sites A Speed Boost

Strangeloop, the provider of web content optimization solutions and enterprise applications, today announced that it has raised $10 million in series B funding from a private investment group. Though Strangeloop wasn?t saying who this private investment group is, we?ve learned that the investment was made by a group of ?Canadian super angels?. (Which sounds like a top flight hockey team. We?ll update when we learn more). According to Strangeloop CEO Jonathan Bixby, the startup?s new infusion of capital will be used to develop new products and features as well as to expand its global reach into Europe, Latin America, and Asia. The new round builds on the company?s $11.5 million series A, which it raised back in July 2007, bringing total investment to north of $22 million.
For those unfamiliar, the Vancouver-based company was founded in 2006 with the goal of creating a ?magic box? of website performance best practices to make websites faster. Or, put another way, the company wanted to build a workable platform that would offer superior front-end optimization via the cloud. It began with its flagship desktop product, ?Site Optimizer?, which allows website owners to quickly increase the load times of their sites.
How? By taking HTML (one of the front-end languages of choice for your website and browser) that has already been optimized for readability, supportability, etc., and retaining these benefits, and focusing on offering speedier page rendering by implementing a number of tweaks to object names, reordering when and how objects are rendered, how scripts are executed, and so on ? optimizing all of this content for the specific browser its customers are using.
And so far it?s been working. Strangeloop has already seen companies like eBay, Visa, Petco, and Travelocity sign on as customers, thanks to what the company reports as speed improvements of up to 300 percent, conversion rates as high as 12 percent, and revenue increases of up to 52 percent. And, as one might guess from its custome