Bitly Rolls Out New Enterprise Dashboard, Providing Better Access To The Real-Time Social Web
Popular link-shortening service Bit.ly is today announcing the launch of Bitly Enterprise 2.0, a new version of its enterprise-friendly dashboard. The Bitly Enterprise platform, which helps businesses with multiple social media accounts monitor the impacts of their content?s distribution, will now include the first production release of the company?s brand-new search technology, allowing customers to track content around any subject or phrase across the entire social web ? not just Twitter and Facebook.
This technology is providing access to a new view of the web. The web is no longer just a list of linked pages, but a web of fresh, social and viral content that?s weighted and ranked in real-time, and, in many cases, before Google applies its own PageRank to it.
Bitly?s social search engine is able to track the entire Bitly universe, explains CEO Peter Stern, which includes billions of pieces of content, with around 15 million unique pieces from over 100 million shares added daily.
When Bitly shortens a URL, it also crawls and classifies the URL. These links form an index of the most viral content on the web, which, through the Enterprise product, allow businesses and brands to see which items (posts, tweets, articles, etc.) are getting attention.
The new search technology was originally launched into beta testing in October, with the first part being a sentiment analysis system with alerts. Today?s dashboard update includes that feature, as well as tools for managing multiple accounts (Bitly Composer) and message optimization. The latter lets customers automatically share content at precisely the right time, based on when it will be most relevant to the audience and most likely to drive traffic. (For more details, see Bitly?s blog post).
One of the key benefits to the service is that Bitly?s technology doesn?t just track social mentions ? it predicts the future, too. For any given search query, Bitly predicts which stories will get the most attention over the next 24 hours. And the company