Rewarding Customers With Prizes Doesn’t Guarantee Loyalty – AdAge.com

Rewarding Customers With Prizes Doesn’t Guarantee Loyalty – AdAge.com

Rewarding Customers With Prizes Doesn't Guarantee Loyalty AdAge.com 1 goal is to increase loyalty among existing customers. The most typical strategy is a "rewards program" offering benefits, points and prizes. But, depending on your type of business, loyalty rewards are not always the best way to grow customer loyalty … en meer »