3 Benefits of Answering YouTube Comments on Your Channel

Engagement is a huge buzz word in the social media space. Brands are often tasked with spurring this engagement with their audiences on each social network they are active on, but often comments on a brand’s YouTube channel are left unanswered. It’s just as important to respond to the comments of YouTube users on your channel as it is to respond to a wall post on your Facebook Page or a mention of your brand’s Twitter account. Here are three main benefits of responding to comments on your YouTube channel.

1. Authority
Answering comments on your videos, which are typically focused on your products, services, company or industry, helps clearly show your understanding of your specialty. The more questions you answer from your audience, the more likely they’ll return for more insights from your channel as the authority on a particular industry. Just as it’s important to create quality, informative videos; it’s equally important to help spur quality conversations around your videos and the comments your viewers leave on your channel. Your brand knows your industry the best, so answer and respond to comments to make sure your audience knows this as well.
2. Community
Creating a place where your voice, as well as the input of your audience is thriving will help grow your community to be a valuable asset. By building trust with your viewers by answering questions, responding to comments and addressing issues; it will strengthen future and existing relationships with your audience. Use a personal tone when responding to YouTube comments to give your brand an approachable feel. The more quickly you respond with helpful information, the happier your YouTube audience will be and surprised, since many YouTube comments on brand channels go unanswered.

 
3. Visibility
An additional benefit to answering your YouTube comments is that this continued conversation leads to increased visibility in YouTube and Google search results. The more comments and intera