Content Curation Guide for SEO – What, How, Why

Content Curation Guide for SEO – What, How, Why

Posted by gfiorelli1
When it comes to the Internet, I imagine it as the warehouse where the Ark is archived at the end of Indiana Jones ? Raiders of the Lost Ark.

The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents.

Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and ? let's be honest ? Social Media has enhanced this issue, because it added even more noise and dispersion. Actually, as Mitchel Kapor said once, getting information off the Internet is like having a drink from a fire hydrant.

To tell the truth, this problem is not new.

What is Content Curation?

Since the beginning of time, human beings have collected the best humanity has produced in art, literature, science; we invented the museums, the libraries, the Encyclopedia and  have written essays and done research. We have always looked at those ones, the curators who were knowing the right sources of that knowledge, to which being able to access to will have solved our needs.


Content Curation is the online expression of something, which is in the same nature of human beings: the need to collect and catalogue only the most interesting things about a subject so to share it for the common benefit.


This is especially needed in the Internet era. And, as Rohit Barghava wrote in the Content Curation Manifesto, Content Curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers ? creating an entirely new dialogue based on valued content rather than just brand created marketing messages.


Actually five kind of Content Curation types are classified:

Aggregation, which consists in curating the most relevant content about a topic into one single location. Thi