Retailer vs customer: Who wins from loyalty cards? – ABC Online

Sydney Morning Herald Retailer vs customer: Who wins from loyalty cards? ABC Online A marketing academic has questioned whether some retailers get the benefits they hope from loyalty programs. As Coles revamps its FlyBuys program for millions of customers, Professor of Marketing Science at the University of South Australia, … Five loyalty lessons from Coles' flybuys revamp SmartCompany.com.au Can Coles (Fly) buy shopper loyalty? The Conversation Raking over Coles to go on Brisbane Times The Age  – The Australian alle 134 nieuwsartikelen »